Your brand is much more than just your logo, it is everything that you believe in as a business that sets you apart from the competition. From the tone of voice of your website to the way in which the phone is answered at reception, brand touch points are everywhere.
A well executed brand identity and subsequent integration will make a new or established business appear more strategic and larger than it really is. Without brand standards, every piece of content and communication you issue can look different. As a result, your prospects, customers and fans don’t know who you are or what you stand for.
Due to individual challenges and requirements each brand requires a different approach. Here at Picaro we pride ourselves in being able to get under the skin of your USP (Unique Selling Point) to develop a relevant, creative brand direction for your business.